Yeah, so states are getting desperate to get the public to understand that the Affordable Care Act is indeed real, and that they’re going to have to sign up for insurance if they don’t have it. Washington has found what has to be the ideal advertising vehicle: plastic containers full of crap (looks like they haven’t actually done it yet, but they’re considering it). Thanks, Nancy; now we know what’s in it.
In Connecticut, selling Obamacare involves airplanes flying banners across beaches. Oregon may reel in hipsters with branded coffee cups for their lattes. And in neighboring Washington, the effort could get quite intimate: The state is interested in sponsoring portable toilets at concerts.
The advertisements, developed with political consultants and communications firms, illustrate the ability of the health-care law’s supporters to pinpoint the precise group they want to sign up for Obamacare — young and healthy Americans who won’t weigh down the system with high medical bills.
However sophisticated, the outreach also underscores how states have become willing to try almost anything to make their pitch in the face of a poorly informed and politically divided public. With 82 days left until the insurance marketplaces open for business, public awareness remains low. Most polling data suggest that few Americans are aware of how the Affordable Care Act works — or that it even exists.